1. About this policy

This policy explains what personal information PricePulse collects, why we collect it, and the choices you have. It applies to:

• the PricePulse app for iPhone (the "App")
• the PricePulse browser extension (the "Extension")

In this policy, these are together called the "Service".

PricePulse ("we", "us") is based in New Zealand. We handle personal information under the New Zealand Privacy Act 2020.

Effective date: 19 October 2026

PricePulse compares grocery prices across New Zealand supermarkets. You can use most of the Service without an account. If you choose to create one, we collect a little more, as set out below.

The PricePulse website at pricepulse.co.nz is where you learn about and install the Service. We use Google Analytics on the website to count visits; see section 4.

2. Information we collect

The camera is used only to read product barcodes. Images are processed on your device; we do not store or upload them.

We do not collect payment details, your contacts, photos, health information or precise location history. We do not ask for your date of birth or home address.

3. How we use your information

We use your information to:

• Run the Service: compare basket prices across your chosen stores, show deals and price history, suggest substitutes, and keep your baskets, lists and settings in sync across devices.
• Send alerts you ask for: notify you when a product you are watching drops in price.
• Manage your account: sign you in, link your anonymous data to your account when you sign up, and delete it when you ask.
• Fix and improve the Service: find and fix crashes, understand which features are used, and develop new ones.
• Produce market insights: create anonymised, aggregated reports on grocery prices and shopping trends. We share and sell these reports to brands, retailers and distributors, including under paid commercial arrangements. The reports do not contain information that identifies you.
• Keep the Service secure: prevent fraud and abuse, and meet our legal obligations.

We do not use your information for advertising, and we do not track you across other companies’ apps or websites.

4. Service providers we use

We use the providers below to run the Service and to understand use of the PricePulse website. They process information on our behalf and may not use it for their own purposes, except where their own terms disclose otherwise.

When you sign in with Google or Apple, that company’s own privacy policy also applies to the sign-in.

We do not record your screen. Analytics events include the product searches you make, but never your password or other account credentials.

5. App and extension permissions

iPhone app. The App asks for these permissions only when a feature needs them. You can say no and keep using the rest of the App, and change your mind at any time in your iPhone’s Settings → PricePulse.

• Camera: to scan product barcodes. Without it, you can still search for products by name.
• Notifications: to send price alerts. Without it, alerts still show in the App.
• Location (while using the App): to suggest the supermarket nearest to you. Without it, you choose your stores yourself. We never access your location in the background.

Chrome extension. When you install the Extension, Chrome asks you to grant it permission to:

• read and change data on supported supermarket websites, so it can read product and price information while you shop and show comparisons alongside it
• store your preferences and recent comparisons locally in your browser

You can remove the Extension at any time from your browser’s extension settings.

6. Sharing your information

We do not sell your personal information, and we do not share it for advertising.

We may sell or share anonymised, aggregated insights — for example average basket prices by region, substitution rates, or price trends over time — with brands, retailers and distributors, including under paid commercial arrangements. These insights cannot be used to identify you.

We also share information with:

• The service providers listed in section 4, to run the Service.
• Legal and safety: when the law requires it, or to protect people, the Service or the public from fraud, security threats or harm.
• In a business sale or merger. If PricePulse is sold or merged, the buyer would be bound by this policy, and we would tell you before your information became subject to a different one.

7. How long we keep it, and deleting your account

We keep your information while you use the Service. You can delete your account at any time from within the App:

1. Open Settings.
2. Tap Delete Account and confirm. You may be asked to sign in again first.

Deleting your account immediately and permanently removes:

• your sign-in account
• your profile and preferences
• your baskets, lists, price alerts, substitute choices and savings history
• any activity linked to your account in our own databases

If you used Sign in with Apple, we also revoke PricePulse’s access to your Apple ID.

Some information is kept after deletion:

• Reports you sent us about wrong prices or product issues. These are about the product, not you, so we keep them with your identity removed.
• Anonymised, aggregated data that no longer identifies you.
• Analytics and crash data held by PostHog, which is kept for a limited period and then deleted automatically.

If you never created an account, deleting the App removes your anonymous ID from your device. To ask us to delete the data linked to it, or to request deletion without using the App, contact us (section 10).

8. Your rights

Under the New Zealand Privacy Act 2020 you can ask us to:

• give you a copy of the personal information we hold about you
• correct information that is wrong
• delete your information

Contact us using the details in section 10. We will respond within 20 working days. We may ask you to confirm your identity first.

You can also:

• stop App analytics by deleting your account or removing the App — see section 7 for what we remove
• turn off notifications or camera access in your iPhone’s Settings
• remove the Extension in your browser’s extension settings

If you are not satisfied with our response, you can complain to the Office of the Privacy Commissioner.

9. Security, storage and children

Security. We encrypt information in transit and protect it with access controls. Sign-in tokens are kept in your iPhone’s encrypted secure storage. No system is completely secure, so we cannot guarantee that information will never be accessed without authorisation. If a privacy breach is likely to cause you serious harm, we will tell you and the Privacy Commissioner as the law requires.

Storage outside New Zealand. Our service providers store and process information outside New Zealand, including in Australia and the United States. We use providers whose privacy protections are comparable to those of New Zealand law.

Children. The Service is not directed at children under 16, and we do not knowingly collect personal information from them. If you believe a child has given us personal information, contact us and we will delete it.

Changes to this policy. We may update this policy. When we make significant changes, we will tell you in the App, the Extension or by email before they take effect. The effective date at the top shows when it was last changed.

10. Contact us

For questions about this policy or to make a privacy request, use our contact form at pricepulse.co.nz/#contact. Tell us what you’re asking for and include an email address we can reply to.