Privacy Policy

1. Introduction

Welcome to PricePulse. By downloading, installing, or usingthe PricePulse browser extension ("Extension") or using our iOS orwebsite app (“App”), you agree to these Terms and Conditions("Terms"). If you do not agree, you must immediately stop using theExtension and App.

The Extension and App provide you with free, real-time pricing insights, including product comparisons, historical prices, and basket pricing analysis. In return, we collect data about our users shopping behavior in order to deliver the appropriate data, to improve the service and to build anonymized market insights for internal and external partners.

2. Data Collection and Use

What We Collect

By using the Extension and App, you agree to the collection of the following types of data:

  • Shopping behavior: The products users view and add to their basket, so we can provide competitive retailer pricing
  • Substitutes: The products users regard as substitutes for other products, so we can identify and provide pricing on substitute products that may save you money.
  • Product preferences: The products ours users prefer, so we can provide more accurate product and ‘hot deal’ recommendations.

How We Use Your Data

We collect and analyze this data to:

  • Improve your experience: Provide price comparisons, recommend products, and highlight savings opportunities that are personalized to your local shops and the products you purchase.
  • Business operations: Enhance our systems, conduct internal analytics, and develop new features
  • Market insights: Generate anonymized, aggregated reports for brands, retailers, and distributors about shopping behaviors and trends in the grocery sector.

3. Third-Party Sharing

We do not sell your personal information to third parties for advertising purposes. We may share anonymized, aggregated data with third parties (brands, retailers, distributors, etc) to assist them in understanding market trends, price competitiveness, and consumer preferences​.
We may disclose data with:

  • Service providers: Companies that help us operate our business, such as data storage, security, and analytics providers.
  • Legal compliance: Authorities if required by law or to protect against fraud and security threats.

4. User Control and Opt-Out

You can control the data collection in several ways:

  • Browser Settings: Manage cookie preferences to limit certain tracking behaviors. This may have an impact on our ability to provide you with insights.
  • Opt-Out: You can disable certain data collection by adjusting your browser settings or disabling or deleting the Extension.
  • Access and Deletion: Contact us to request access to, correction, or deletion of any personal data you’ve provided to us (if applicable).

5. Data Security

We use encryption and other security protocols to protect your data. While we take reasonable steps to secure your information, no system is 100% secure, and we cannot guarantee absolute protection​.

6. Accuracy of Information

The pricing and product data provided by Price Pulse is collected from third-party sources such as online retailers. We strive to ensure accuracy, but prices and product availability may change without notice, and we are not responsible for discrepancies or errors arising from third-party data.

7. Third-Party Liability

We are not responsible for third-party content, privacy policies, or practices of sites you access through the Extension. You agree to release Price Pulse from any claims related to third-party sites or services.

8. Changes to Terms

We may update these Terms from time to time. Significant changes will be communicated via the Extension, App or email. Continued use of the Extension and App after updates signifies your acceptance of the new Terms.

9. Termination

We may suspend or terminate your access to the Extension and App at any time, with or without notice, for any reason including violation of these Terms.

10. Contact Information

If you have any questions about these Terms or how we handle your data, please contact us at:
Email: support@ordian.com

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